Find what’s hidden
in plain sight
We immerse ourselves in your world — shadowing, observing, and asking the right questions. We speak to employees, customers, and stakeholders to surface patterns, tensions, and workarounds.
We map lived experiences, not just processes.
P.S These methods might change based on the brief and client
Market Research
1-on-1 Interviews
Observation & Shadowing
Journey Mapping
Affinity Mapping
Ecosystem Mapping
What you get?
Insight Map
A visual narrative of how people experience your service or system.
Hidden Patterns
From unspoken tensions to repeated workarounds we show you what’s under the surface.
Opportunity Areas
Clear starting points for meaningful change, prioritised by impact.
Organisational Archetypes
A lens on how your culture behaves today and what it’s resisting.
Investigate
In this 2-week sprint, we uncover the deeper human truths behind your organisation’s challenges. We don’t chase symptoms — we trace root causes. Before we solve anything, we slow down and listen deeply.
Price:13,459£
